Couple of things are as common with deluxe traveling as a dazzling silver traveling bag from Rimowa Established over 120 years earlier, the German travel luggage maker’s useful and also smooth styles have actually long been a favourite of the style group and also celebs alike– consisting of none various other than counter-cultural symbol Patti Smith, that starred in her first-ever style project for the brand name last year, aged 74.
This springtime, Rimowa’s cult travel luggage obtains a pastel-hued rework for a brand-new launch, which intends to “record the pure significance of summertime”. For motivation, Rimowa aimed to the views and also scents of country Provence, France, showing up in 2 colours for the launch– a mild purple color influenced by lavender, which expands in wild wealth in the area; and also a citrus tone, which networks the “easy satisfaction of an awesome glass of lemonade on a warm day.”
Together with the vibrant upgrade of Rimowa’s trademark polycarbonate traveling bag, the launch likewise consists of a choice of bags and also devices in the very same seasonal tones. These consist of jagged carryall in 2 dimensions, apple iphone instances and also, for consumers based in Asia, a crossbody bag in the form of a mini Rimowa traveling bag. A variation of these travel luggage minis initially went viral back in 2019, when they showed up in a cooperation with Dior Guys’s by Kim Jones.
To commemorate the launch, Rimowa has actually introduced a pastel-themed project fired by London-based musician and also professional photographer, Alessio Bolzoni. Starring musician Sangwoo Kim and also version Cannelle, that likewise both come from London, the fanciful studio-shot visuals stimulate the sensation of jetting away to an undefined sun-soaked area. As we come close to the initial summertime in 2 years devoid of Covid constraints– fingers went across– the launch could not get to a much better time.
Rimowa’s Lavande and also Citron summertime pill launch is readily available currently at rimowa.com.